If You Stay Ready, You Don't Have To Get Ready

Will you be ready for your next opportunity?

I keep two-pitch decks ready to blast out at all times. My Google Drive is my walking portfolio of sample projects that align with my brand that can be sent out on the go. You never know who you will meet at your next event, so it’s important to stay ready for your next opportunity. Corporate brands are minimizing their marketing departments but not their marketing budgets. This means there are opportunities for freelance marketing consultants and creatives as well. Their actual employees are stretched thinner and may not have time for that 30-second elevator pitch. So guess what, you just need a simple email to make a connection or dare I say a LinkedIn connection. Let’s be honest, the game has changed!

Here are a few resources I use to stay ready.

1: Pitch decks: an informational guide used to show a high-level summary of what a particular event or idea has in store.

2: Google Docs: a document storage tool that automatically saves content as you write. This helps me to keep track of multiple ideas and I can also access it from my mobile.

3: Canva: An editing tool that can be used to create flyers, social media posts, and presentations.

When you subscribe to the newsletter below, you can view a free sample of an event pitch deck! So don’t forget to connect with us below!

2-Page Event Marketing Plans That Leave You Wanting More

2-page event marketing plans are compact stories that help guide your projects to the next level!

First, let’s define what is a marketing plan? A marketing plan is a comprehensive document or blueprint that outlines a business advertising and marketing efforts. An event marketing plan is the activity of designing or developing event details to promote a product, cause, or organization.

A few examples of what I use these plans for include interview guides, pitch proposals, and to obtain sponsorships. It’s also great at explaining high-level project details. This allows your audience to visualize what goal you are trying to achieve, but leaving them wanting more.

Below I have a sample of a two-page marketing plan that I submitted to a client regarding their social media presence. To stay within brand, I used the current brand colors. The overall goal was to convince them the importance of utilizing written content across various platforms.

A 2-page event plan might include the following:

Cover Page:

1. Mission Statement - Overall purpose of event

2. Objective - Specific & measurable outcome

3. Goal - Reflects the objective & what will be achieved

Page 2

1. Project Overview - Summary of overall plan

2. Project Plan - Marketing initiatives that achieve the goal

3. A diagram or chart reflecting the project plan

Event Marketing plans change with each moment you create. This list is not limited to these items, but remember to be concise and simplicity is key. I’ll keep adding other examples of what your project proposal may include, but definitely comment with questions or suggestions!

- Uriah Morrow, MBA